Roanoke Cranksgiving
12:30 PM12:30

Roanoke Cranksgiving


The Downshift Cycling Teams are hosting this year's Cranksgiving benefitting Transitional Options for Women and Roanoke HAT (Homeless Assistance Team). 

Cranksgiving is a national food drive on two wheels. Part bike ride, part food drive, and part scavenger hunt. All you need is a bike, a bag, and a lock!

Registration will run 12:30-1:00pm at Downshift
The food drive will occur between 1:00-3:00pm throughout the City of Roanoke. 

How does this work? 

You’ll register as an individual or as part of a team of TWO, THREE, or FOUR. The food drive is set up as an “alley cat” throughout the city with checkpoints at a variety of grocery stores and markets. 

At these checkpoints you’ll have to purchase items off the grocery list which will then be donated to our charities. 

You’ll earn points based on items purchased and checkpoints reached (specific rules will be explained at registration). Our sponsors have donated prize items that YOU and/or your TEAM can win! 

For more details and to register click here

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Virginia's Blue Ridge Go Cross
to Sep 2

Virginia's Blue Ridge Go Cross

$10,000 is up for grabs at the Virginia's Blue Ridge GO Cross Race presented by Deschutes Brewery. GO Cross kicks off the UCI international cyclocross and USA Cycling's ProCX calendars in North America!  Professional cyclists from all over the U.S. will race for the cash purse and valuable UCI points on Virginia's only permanent cyclocross course, located in Roanoke, VA. The Roanoke cyclocross race will also host a RunCross, a unique "cross-style" running race, spectator shenanigans, live music, Deschutes Brewery beer garden, food trucks, and more.  In addition to the pro events, there will be amateur races all day!  Whether it's to race or watch, it'll be a great way to spend your Labor Day weekend in Virginia's Blue Ridge! For more information visit

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Good Neighbor Game
to Sep 26

Good Neighbor Game

Let's Play the Good Neighbor Game!

Did you know that Good Neighbor Day is September, 28th? To celebrate, The Welcome Basket is hosting a neighborly social media selfie contest beginning September, 1 through midnight on September 26!


Simply register online at with your email and Facebook ID and/or Instagram handle. It’s Free and no purchases are necessary!



10 Points will be awarded for POSTING SELFIES and TAGGING the following in the same post:

  1. @TheWelcomeBasket 
  2. the place where the selfie is taken – this will be a Welcome Basket Sponsor (i.e. Polished, Deschutes, HomeTown Bank, etc.) A list of designated selfie locations will be released prior to the start date.
  3. And finally - using the hashtag #GoodNeighborGame.

Example – Post selfie photo with a caption - “I love this color of nail polish! @Polished – thank you @TheWelcomeBasket for hosting the fun #GoodNeighborGame – I hope we win!”


Instructions will be posted at each designated selfie location as reminders for participants.


10 Points be awarded for posting a selfie when doing a neighborly act of kindness, like opening the door for someone or shopping local. There is no limit to the neighborly acts of kindness selfies so be neighborly and post away!

Post a selfie of your neighborly act and the following tags/hashtags

  1. @TheWelcomeBasket
  2. #GoodNeighborGame
  3. #BeNeighborly


If you post the same selfie to Facebook AND Instagram and tag appropriately, points will be awarded for both! YES!

Double Points will be awarded throughout the month of September during #GoodNeighborGame Pop Up events at various Roanoke businesses. Follow The Welcome Basket on Facebook and Instagram to be notified of all pop-up events.


We will celebrate National Good Neighbor Day at the Deschutes Tasting Room in downtown Roanoke on September 28th from 6pm - 10pm. Winners will be announced at this time and prizes will be awarded. You must be present to win!


#1 Neighbor Prize - participant with the best selfie showing a neighborly act of kindness (Decided by The Welcome Basket) will win a prize valued at at least $100 for you and a prize for a neighbor

Grand Prize will be awarded to the participant with the most points. In the case of a tie, the winner will be chosen based on our favorite neighborly selfies (Decided by The Welcome Basket) Prize to be determined, will be a basket with prizes worth over $1000!

Luckiest Neighbor Prize - will go to one lucky particpant who wins the raffle to be held at the Good Neighbor Day Celebration on September 28th from 6pm - 10pm at the Deschutes Tasting Room in downtown Roanoke. The Luckiest Neighbor will win a limited edition Roanoke Deschutes Brewery Drink Tank. Only 30 of these exist and this lucky participant will win 1!!

***Must be present at the Good Neighbor Day Party at the Deschutes Brewery Roanoke Tasting Room to win prizes***

By registering for the Good Neighbor Game you agree to not hold The Welcome Basket or any participating sponsors liable for any injuries to self or possessions while participating in this event. No purchases necessary. Prizes subject to change


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Street Pub
2:00 PM14:00

Street Pub

Street Pub returns for its 3rd year in Roanoke!! Street Pub is our outdoor pub of epic proportions. In 2017 Deschutes Brewery passed the $1 million mark for total funding that Street Pub has raised for non-profits through their tours across the country. And we are excited to come back and celebrate the community, beer, and music all over again.

This year, proceeds will benefit these great non-profit organizations:

Join us for this free, family-friendly event…

What: Street Pub is a one-stop shop to try lots of Deschutes beers with over 50 taps – from their specialty Reserve Series beers and experimental brews, all the way to year-round favorites like Mirror Pond Pale Ale and Fresh Squeezed IPA, in an outdoor, family-friendly atmosphere! They’ll pair these beers up with culinary creations from our Executive Chef, Jeff Usinowicz and local Chefs from the Roanoke area.

Partners: This year, we’ve partnered with Blue Ridge Beverage, and Hydro Flask, and be sure to visit the ORVIS and Fork in the Alley VIP Lounge.


Jefferson Street Stage

  • Appalachian Soul – 3:30-5:15
  • Los Chupacabras – 5:45-7:45
  • Low Low Chariot – 8:30-10pm

Elmwood Park Stage

  • Funky Dawgz Brass Band – 5:45-7:45p
  • The Big Payback – 8-10p

Admission: Free entry! $5 token = one 14 oz beer

Bike Valet: Provided by RIDE Solutions

Volunteers Needed: Want to help out? (Karma is still a thing, right?) – grab your friends and volunteer HERE for a great cause!

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to May 5

Strawberry Festival

Join us at Elmwood Park for The 38th Annual Community School Strawberry Festival! The festival will be held Friday, May 4th from 10am - 5:30pm and Saturday, May 5th from 10am - 4pm. On Saturday there will be kids games, face painting, arts & crafts, and live music and LOTS of STRAWBERRIES!! There will be strawberry shortcakes with homemade shortcake and several types of dipped strawberries. Delicious!! If you can't make it to the festival, you can also purchase shortcake-to-go kits. Visit for all of the details. 

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11:00 AM11:00

Freedom First St. Patrick's Day Parade and Shamrock Festival

Freedom First St. Patrick’s Day Parade

Begins at 11am on Jefferson St. at Elm Ave., continues to Campbell Ave. and ends at Williamson Rd.

Shamrock Festival

12:00pm - 5:00pm - Live music, adult beverages, and more! Admission is FREE and begins at noon in Wells Fargo Plaza behind the City Market Building. Band lineup:

  • Empty Bottles 12:00pm - 1:00pm
  • The Dancing Chicken Band 1:30pm - 3:00pm
  • Gasoline Alley 3:30pm - 5:00pm

Freedom First Kids Zone

Admission is FREE! From 12pm to 5pm in two locations: In front of the Taubman Museum of Art on Salem Avenue and in Market Square along Market Street. GAMES, INFLATABLES, FACE PAINTING, & MORE!

Corned Beef & Co. Celtic Celebration - 10:00am - 5:00pm 

Celtic Stage will kick off at the conclusion of the parade and will go until 5:00pm.

Second Wynde headlines the show with guest musicians. Schedule is as follows (all times are approximate, depending on the conclusion of the parade):

  • 12:15  Roanoke Pipers' Club
  • 12:30  Celtic Celebration Welcome
  • 12:45  Second Wynde, Guest Performers and BRIMS Dance Troup
  • 2:00  Ceili King Recognition
  • 2:15  Roanoke Pipers' Club
  • 2:45  St. Brendan Trophy Presentation
  • 3:00  Second Wynde, Guest Performers and BRIMS Dance Troup
  • 4:00  Roanoke Pipers' Club
  • 4:15  Second Wynde, Guest Performers and BRIMS Dance Troup
  • 5:00  Celtic Stage Show Ends - Happy St. Patrick's Day!

Martin's St. Patty's Block Party - 11:00am - 1:00am

12 Bands!
Authentic Irish Ales
Traditional Irish Food
Huge Covered Outdoor Beer Garden
2 Stages of Entertainment featuring:
BIG Something, Empire Strikes Brass, C2 & Brothers Reed, South Hill Banks, Sol Searchers, Trae Pierce & The T-Stones, The Kind, A Place Called Home, Maradeen, Shorefire, Gote, Barefoot West
Special Kick Off Pre-Party Event Friday, March 16th w/ The Mantras

Shamrock Hill 5K & 1-Mile Race - 8:30am

Start your St. Patrick’s Day by running the Shamrock Hill 5K at Roanoke Catholic School!

With an 8:30am start, the race finishes in plenty of time to catch the Freedom First St. Patrick's Day Parade at 11:00am and Shamrock Festival at 12:00pm. Take advantage of the free and convenient parking at Roanoke Catholic.

For more information, including an event map visit:


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